As the Strategy and Markets Advisor at Reef Catchments, Helen leads the research and analysis that informs our market positioning, project development, and investment opportunities. With over a decade of experience across agribusiness finance and programme management, Helen specialises in synthesising industry trends and policy frameworks into evidence-based insights. By analysing Natural Resource Management (NRM) markets, she supports the CEO and Program Directors in navigating complex investment landscapes, ensuring the organisation remains agile and competitive when positioning proposal requests and stakeholder requirements.
Helen’s professional foundation is further strengthened by experience in industry representation, having held leadership roles within both state and national farming groups. This unique dual perspective – combining commercial acumen with high-level advocacy – allows Helen to bridge the gap between abstract strategy and tangible regional growth. Helen is dedicated to fostering the cross-sector collaborations and innovation necessary to deliver measurable, sustainable outcomes that benefit our landscapes and the regional communities that depend upon them.