Provenance Magazine was created to connect consumers with food producers in the Mackay Whitsunday Isaac region.
This project brought together graziers, horticulturalists, fishers, and foresters, to learn new skills to adapt to changes in climate and market trace-ability demands to secure the future of sustainable food production in the Mackay Whitsunday Isaac region.
A series of workshops were held on marketing provenance and climate change adaptation strategies including building soil carbon, water retention and the benefits of vegetation, will provide the knowledge and skills for farmers to make practice changes in farm management.
The aim of this project was to build resilience in individual farm enterprises and strengthen regional agriculture to provide long term food security through sustainable production.
The project has been designed with stakeholders and partners throughout the region including the Greater Whitsunday Food Network, Queensland Department of Agriculture and Fisheries, and the Mackay Regional Council, Horticulture Regional Working Group.
- Consumer surveys to determine the demand and the barriers to consumers purchasing their regional produce.
- Seminars and workshops to assist farmers to adapt to changes in climate and market demands.
- Climate change adaptation series of presentations and resources.
- Regional Produce Marketing Campaign – Strengthening the regional agriculture sector is both important to economic development and assists with the management of our natural resources. This campaign will assist farmers to tell the collective story of produce grown in the Greater Whitsunday region to locals and visitors interested in our foodie experiences.
Digital Marketing Workshops
Thanks to funding from the Australian Government’s National Landcare Program, Reef Catchments is proud to present a free series of digital marketing workshops. These workshops are part two of a farm marketing series and are available online below, or at Reef Catchments Youtube channel.
NLP Past Projects
Seventeen new environmental projects have been successfully funded through the National Landcare Programme (NLP). Eleven local groups, in Mackay Whitsunday and Isaac, shared in $135,000 in grants through the Looking After Local Landscapes program.