Upskilling farmers to adapt to changes in climate and market demands to secure the future of sustainable food production in the Mackay Whitsunday Isaac region
This project aims to upskill graziers, horticulturalists, fishers, and foresters, to adapt to changes in climate and market trace-ability demands to secure the future of sustainable food production in the Mackay Whitsunday Isaac region.
A series of workshops on marketing provenance and climate change adaptation strategies including building soil carbon, water retention and the benefits of vegetation, will provide the knowledge and skills for farmers to make practice changes in farm management. This project will build resilience in individual farm enterprises and strengthen regional agriculture to provide long term food security through sustainable production.
The project has been designed with stakeholders and partners throughout the region including the Greater Whitsunday Food Network, Queensland Department of Agriculture and Fisheries, and the Mackay Regional Council, Horticulture Regional Working Group.
- Consumer surveys to determine the demand and the barriers to consumers purchasing their regional produce.
- Seminars and workshops to assist farmers to adapt to changes in climate and market demands which include a free Farm Marketing Workshop Sell your farm’s story By telling the story behind your produce, your marketing provenance, you can engage with customers seeking information about how their food is produced.
- Climate change adaptation series of presentations and resources
- Regional Produce Marketing Campaign – Strengthening the regional agriculture sector is both important to economic development and assists with the management of our natural resources. This campaign will assist farmers to tell the collective story of produce grown in the Greater Whitsunday region to locals and visitors interested in our foodie experiences.
This project is funded under the Australian Government’s $450 million Regional Land Partnerships program. More information about the program